062: Real Estate Syndication Through Crowdfunding with Adam Gower

For real estate investors interested in syndication, having a strong brand presence online can make all the difference between being an unknown entity or a trusted opportunity.

In this episode of Zen and the Art of Real Estate Investing, Jonathan interviews Dr. Adam Gower. Adam is the founder of GowerCrowd, which specializes in crowdsourcing for real estate syndications. Additionally, Adam is an author, speaker, and podcast host. He believes in the power of digital marketing and building an online presence that can help you stand out from the crowd.

In their conversation, Jonathan and Adam cover how having an online brand presence can put you ahead of the competition and the advantages of thinking outside the box to consider an investor’s “why.” Additionally, you’ll hear what Adam recommends having on your website, why there is no silver bullet to success and the value of creating a good marketing strategy.

If you’re contemplating real estate syndication as a part of your investment portfolio, this is the episode for you.

In this episode, you will hear:

What propelled Dr. Adam Gower to begin raising capital
How knowing the why behind a question and thinking outside the box can help you understand your client’s motivations better
Distressed assets, the difficulty in dealing with them, and the opportunities and lessons you can gain from them
The importance of a good platform before pursuing paid advertising campaigns and the role of digital marketing in these campaigns
The secret to success in marketing online
Adam’s trick to maintaining a healthy email list
His crowdfunding business and how it elevates your visibility so that active investors can discover you online and come to the three pillars: know, like, and trust you
Why consistency matters
Where syndicators who are just getting started can go to get funded and create opportunities
How having an online presence can drastically change the conversation you have with a potential investor
Investors often become reinvestors or lifetime investors
There’s no silver bullet for success
The importance of a brand presence, even for new investors
What Adam’s company, GowerCrowd, does, who he works with, and his goals for the company

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