070: High-Quality Real Estate Investments at Scale with Veena Jetti

Whatever career you’re in--real estate investing or Corporate America--setting goals is the foundation of success. Goal-setting offers a definitive path to get where you want to go.

In this episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Veena Jetti, founder of Vive Funds. Vive Funds specializes in carefully curating high-quality real estate investments at scale. Veena has more than a decade of real estate experience and more than $1 billion in real estate assets throughout her career.

Jonathan uncovers why Veena Jetti wishes she’d jumped directly into multifamily properties rather than starting in residential real estate, why people don’t scale their investing fast enough, and the positive impact her investments allow her to make. They also discuss how Veena sources capital, her investment strategy, and when she says no to opportunities.

Veena’s generosity, humility, and desire to help others create their own success shine through in a conversation you won’t want to miss.

In this episode, you will hear:

Veena Jetti’s family background in real estate and how she decided to become a real estate professional.
The beginning of her real estate investment career in residential properties, when she began to scale it to multifamily properties, and why she wishes she’d started in multifamily.
Why goal-setting can help you create a plan to get where you want to be.
How Veena initially raised capital and why it’s easier today than it was then.
The ILI model (income, lifestyle, impact), its influence on her work, and her struggle with imposter syndrome.
What excites her the most today and the impact she’s making.
Her advice for new investors who want to get started and the tone you should strive to set at the beginning.
Social media as a tool for partnering with people like you who want to invest.
Veena Jetti’s current buy box and her risk tolerance.
The approach she’s taking to states where the disaster potential is greater.
Commercial debt and why it’s a factor in deals Veena is considering.
The appeal of real estate as a tangible investment and what she’s buying now.
Veena’s advice for investors, both seasoned and new.
How she evaluates a market for Vive Funds.

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