019: The Power of Video for Your Real Estate Business with Conor Murnane

Ever wished you could amplify your real estate business to new heights?

Get ready as Jonathan sits down with Conor Murnane, the founder of Video Launch, to discuss the game-changing power of video in real estate. Their conversation traverses many topics, underscoring video's role in personal brand building and its instrumental role in business growth. Drawing from our personal experiences, we highlight the transformative influence of video in fostering relationships and attracting the right clientele.

Fear not if you're camera shy or hesitant about judgment. Jonathan and Conor unravel various strategies to overcome those apprehensions and get started with content creation. We venture into vodcast pillars, scripting, educational reels, humorous skits, voiceover tours, and green screen techniques. These are all fantastic ways to establish a robust digital presence, even if you're uncomfortable stepping in front of the camera.

An integral part of successful real estate is building trust. We delve into the nuances of the "show and tell" elements of video content, offering insights on how to forge a connection with viewers and cultivate a parasocial relationship with them. The conversation touches on authenticity while creating videos and balancing promoting your business and staying true to your personal brand.

Whether it's selecting the right platform, maximizing reach on social media, or effectively promoting your podcast, prepare to elevate your real estate game with the power of video.

In this episode, you will hear:

The potential of video content for personal brand building in the real estate business
How to overcome the fear of being on camera and some practical strategies, like vodcast pillars, educational reels, and green screen options
The importance of building trust with potential clients through the "show and tell" elements of video content and creating a parasocial relationship with viewers
Ricky Caruth's suggestion to record 30 videos in 30 days to desensitize yourself to the camera, and the importance of platform selection for video content
Tips on maximizing video content on social media, including contextualizing content for different platforms and repurposing content to increase its value
Why intentionality matters in social media scrolling and the benefits it can bring to a real estate business, as well as the value of a strong personal brand
Conor’s advice on promoting and sharing a podcast to maximize the reach of your real estate business

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