008: The Secrets to Digital Marketing as a Real Estate Agent with Austin St. Jean

Digital marketing can create a huge boon in business for real estate agents, but most realtors don’t know how to use it correctly. They obsess and overanalyze the algorithms. Or maybe they’re randomly posting, hoping it brings them leads or sales activity.

The truth is producing quality content is the key to social media, along with being yourself and putting yourself out there. And if you aren’t leveraging this tool in your business, you’re missing out on an enormous--and free!--component of your marketing strategy. When done right, social media can bring you referrals nationwide.

In this episode of The Art of Agency, Austin St. Jean, co-founder of the full-service marketing agency Dippidi, is with Jonathan and Mallory to talk about overcoming the overwhelm of social media, why you need to shift your mindset around it, and how to find your tribe online.

Don’t miss Austin’s tips for establishing your brand without spending a ton of money.

In this episode, you will hear:

Why misusing social media is one of the biggest mistakes people are making in digital marketing, and how you can take to get better at using it
Focusing on one social media platform at first can help you get more comfortable with what works before optimizing content for other platforms
The reason Austin you shouldn’t look at social media as a sales funnel and the social media medium he’d choose if he were a realtor
The method he uses to design marketing strategies for realtors and why it comes down to what the agents are willing to do
Why consistency and branding are the keys to digital marketing success
The value of being involved in your own marketing and why working with a marketing agency is a partnership
Why being authentic with your followers allows them to get to know you
Shifting your mindset when it comes to social media can make you more relatable and add value
Three things realtors are doing wrong in digital marketing and why extremes can alienate potential clients
Becoming a trendsetter versus a trend follower
Where you should invest your marketing dollars

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