009: Where Networking and Social Media Converge for Realtors with Kenyon Hunter

Maintaining a sense of professionalism should be a core concept for realtors, but most of them get it wrong. They follow pushy sales tactics, ignore the pleasantries of conversation, and don’t take the time to understand the business.

Authenticity is another area where real estate agents fall short--especially when it comes to social media. Real estate is a relationship-based business; if you can conquer that idea, your relationships will eventually land you the business you want.

In this episode of The Art of Agency, Jonathan and Mallory interview Kenyon Hunter, a thought leader, entrepreneur coach, and motivational speaker. He’s also the CEO of Evolution Ave Group, which is brokered by eXp Realty. Kenyon is a master at networking on social media and has built a lot of his business on the Instagram platform.

You won’t want to miss Kenyon’s social media tips, why authenticity matters, and why pushiness doesn’t sell homes.

In this episode, you will hear:

Kenyon’s experience with social media and how he transitioned that into his real estate career
The benefits of displaying authenticity online and how to get out of the “crowded room” on social media to build your brand
Why he prefers Instagram over other platforms
Social media is a form of networking and a good icebreaker
Who you are on Instagram is who you should be in person
How networking with other professionals can lead to referrals
Pushiness won’t talk clients into buying a home with you
Clients don’t want to be sold to
What’s wrong in real estate in general right now
The one piece of advice Kenyon would give to new real estate agents

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