017: A Lead Generation Masterclass with Joe Herrera

Get ready to skyrocket your real estate lead generation game with Jonathan and Mallory’s special guest Joe Herrera, the broker and co-founder of the Joe Taylor Group and co-founder of Velocity Coaching.

Joe shares his expert advice on the importance of consistency in marketing and advertising and how to effectively use social media to generate leads. Discover the secret sauce to reducing lead fatigue and why using other agents' listings can boost your social validation when selling a property.

Jonathan and Mallory also dive into the reality of real estate with Joe, discussing the significance of hard work, persistence, and consistency in achieving success. Joe emphasizes the importance of emulating the greats and understanding that a great reward requires a great price. They also talk about recruiting and accountability in real estate, where Joe shares key strategies to diagnose, retain, and hold new recruits accountable for their performance.

Finally, we explore the intricacies of scaling and marketing a real estate team. Joe provides insight into different team structures, the importance of scale in recruitment and retention, and why a high turnover rate is necessary to maintain a thriving team. Learn where brand new agents should start marketing themselves on social media and how to become an expert in your market while focusing on your clients rather than solely chasing commissions.

Grab a pen and paper, and let's level up your real estate game together!

In this episode, you will hear:

Joe Herrera's journey from starting in real estate in 2001 to partnering with Taylor in 2005, building a social media app, and getting back into real estate in 2014

The importance of consistency in marketing and advertising for real estate agents, as well as the challenges of lead fatigue and the process to reduce it
Using other agents' listings and social validation to sell a property, with consistency and human nurturing as the secret sauce of success
Emphasizing hard work, persistence, and consistency in achieving success in the real estate industry, as well as emulating the greats and understanding the price of reward
Some strategies for successful real estate recruitment and retention include diagnosing quickly, holding people accountable, and focusing on clients and market expertise
The intricacies of scaling and marketing a real estate team, with insights into different team structures, the importance of scale in recruitment and retention, and where a brand new agent should start marketing themselves on social media

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